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Brand values drive customer experience
It ain’t what you do. It’s the way that you do it. And that’s what gets results. Odd. I wasn’t expecting to find good advice in the lyrics of a 1980s pop song* but they do sum up the benefits of...
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Get customer segmentation right first time!
What is segmentation? Segmentation is the act of researching and then grouping audiences or customers into clusters that have commonalities and similarities. Each of the ‘segments’ is distinguishable...
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